Trace One releases results of its “Global Consumer Food Safety and Quality” research that promotes the need for greater transparency. The survey of over 3,000 shoppers across nine countries found that despite buying private food brands often, consumers are concerned about the safety and quality of the foods they eat. Only 12% of the consumers say that they wholeheartedly trust the safety of the private and national food brands they consume and only 10% wholeheartedly trust the quality. More than a quarter of consumers do not even trust information on food product labels.
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